Written on: July 1, 2013 by Ava Caridad
Aerosol foods shorten prep time for a variety of categories.
World demand for food containers is forecast to increase 3.9% per year to $124 billion in 2013, according to market research from The Freedonia Group. Factors contributing to rising demand include growth in global food output and trends toward convenience-oriented food options as a result of fast-paced lifestyles.
Demographic trends such as the growing percentage of urban population in the workforce, coupled with increases in the number of single-person households, will also influence food container demand. This will fuel consumer spending on packaged and processed foods, due to more limited time for meal preparation and convenience benefits.
While the U.S. is by far the world’s largest user of food containers, the most rapid increases will occur in the world’s developing regions, said The Freedonia group. Asia, Latin America, Eastern Europe and the Africa/Middle East region will all outpace the global average. Rising consumer income levels, population growth and expanding middle classes will also generate robust internal demand for packaged consumer goods, boosting food container consumption. Some of the best gains are expected in Brazil, Russia, India and China. In particular, China alone is expected to account for nearly one-quarter of global value gains in food containers.
Sweet & savory, quick & tasty
Convenient and fast food preparation without sacrificing taste or presentation is what aerosol foods are all about.
Gavora Naturals offers 100% Pure Canola Oil, Canola Oil with Butter Flavor, Peanut Oil,
Extra Virgin Olive Oil, 100% Organic Italian Extra Virgin Olive Oil, Grape Seed Oil, 12 Star Balsamic Vinegar and Premium 25 Star Balsamic Vinegar. Gavora’s spout helps make product use neat and simple, as the user can control whether the oil drips, streams or sprays out of the can by adjusting finger pressure on the soft pad of the special actuator.
According to the company, Gavora oils and vinegars are 100% pure product, with no propellants, preservatives or additives. Products also stay fresh longer and are eco-friendly due to a bag-on-valve (BOV) packaging system. This system protects product from the spoiling influences of light and air, keeping the contents fresher for longer. No chemical propellants or additives are needed to dispense the products and every component of the packaging is 100% recyclable, according to BOV Solutions, who supplied the packaging.
BOV Solutions states it is the first bag-on-valve manufacturer to become Safe Quality Food Institute (SQF) Level 3 certified, indicating a comprehensive implementation of food safety and quality management systems development.
Available in select retailers and online beginning last May, Serendipity Salad Dressings and Dips show that “healthy food” and “great flavor” can go hand in hand. Made of real 
dressing and in six flavors, including Blue Cheese, Honey French, Caesar, Ranch, Creamy Italian and Thousand Island, Serendipity is only 15 calories per serving. It has 90% fewer calories, carbs, sugar, fat and sodium than other leading dressings and has no trans-fat, cholesterol, artificial colors or sweeteners.
Serendipity’s delivery mechanism, from Clayton Corp., aerates the dressings and dips as they are released, allowing it to hold a “whipped” profile. Because of the whipped nature of the product, Serendipity also has built-in portion control.
Created by New York investor and entrepreneur Jimmy Lee, Serendipity was born in part, thanks to Lee’s background as a healthcare venture capitalist.
“Working as an investor in startup drug and medical device companies, I became all too familiar with the long-term effects that poor dietary habits can have on overall health,” said Lee. “I thought focusing on the root problem of obesity, diabetes, and cardiovascular disease through healthy eating was a more productive route than finding costly and difficult ‘cures’ that are ineffective. Serendipity was born out of a desire to spur easy healthy eating habits without sacrificing taste.”
While developing the product, Lee connected with celebrity chef David Burke, who liked Serendipity’s product so much he joined the company as the Chief Culinary Advisor.
Liquor Whipped from Temperance Distilling Co. is a vodka-infused whipped cream with a delicate blend natural flavors and the light creamy texture of decadent whipped cream to liven up parties, top off drinks or enhance desserts. Flavors include Chocolate, Vanilla, Irish Mint, Piña Colada, White Chocolate Peppermint (in both a Christmas and St. Valentine’s Day decorated can), Caramel, Key Lime Pie, Orange, Strawberry, Raspberry and Cherry.
Not only is there real whipped cream infused with alcohol, but now there’s real whipped cream infused with wine. At 27 proof or 13.5 % alcohol, Whipsy Whipped Cream from Big Easy Blends LLC can really take the enjoyment of that slice of pie to another level. Available in three flavors—Ooh-La-La Original, Hazey Hazelnut and Loco Cocoa—it can also be dispensed into cups, placed in the freezer and eaten like ice cream.
Non-alcoholic FOMZ Zero Gravity Fruit from Sun Orchard Inc. is a new, fruit-infused 
foam available in three flavors: Lemon Lime, Passionfruit Mango and Wild Berry. FOMZ is intense, frothy and easy-to-use, contains no dairy, is fat free, low calorie and made with real fruit and pure cane sugar. The cans for FOMZ, Liquor Whipped and Whipsy Whipped Cream are all manufactured by DS Containers.
A new world of sauces, instant cookies and muffins…
The rising tide of innovative, convenient, healthy and waste-reducing new food products dispensed from aerosol containers reflects sharp changes in consumer priorities, explained Philip Brand, Global Marketing Director for Lindal Group.
“With the worldwide aging of the consumer population and heightened acceptance of today’s advanced aerosol packaging comes greater interest in convenient, easy-to-use spray foods,” noted Brand.
A big part of this new interest in aerosol foods, he added, is the fact that they help reduce household food waste, which has become an epic issue in major markets. According to recent published reports, the average U.S. family throws out between 14% and 25% of the food and beverages they buy, accounting for as much as $2,275 annually, Brand pointed out. A similar report from the UK states that consumers throw out 11.9 million tons of food yearly, or .45 tons per household.
“Practicality and efficiency are consumer hot buttons that give rise to aerosol food interest from consumer brands as well as the traditional food service industry,” said Brand. “As new technology opens the way for mind-boggling new food launches, savvy companies from multinationals to nimble entrepreneurial firms see opportunities with aerosol-based foods.”
Important is the fact that aerosol-packaged foods are protected from light and air, thus enhancing hygienic appeal. They are designed for precise, efficient usage. Waste and mess are minimized, as the consumer only uses what is needed, when it is needed.
“With value such a huge consumer driver these days, the reduced waste of aerosol foods is appealing,” Brand said. “And they are lots of fun to use.”
The latest U.S. foods packaged in Lindal-sourced aerosol platforms include Inventi Coffee concentrate blend, distributed by HGF Brands LLC. Inventi is made of a blend of coffee beans from Peru, Colombia, Venezuela, Mexico and Vietnam. Each aerosol container has 35 servings ready to create lattes, iced coffees, milkshakes and desserts. Consumers simply shake and spray the desired amount into a cup (for mild or strong), add ice and milk, and stir. It can also be added to baking recipes, dinner dishes and drink mixes. The product is available in Original, Caramel, Mocha and Vanilla.
There have been several new launches for Lindal in Europe, as well. Natur’ Mousse from Sens Gourmet is a fruit-flavored mousse. Flavors include Raspberry, Banana, Passionfruit, Strawberry, Mango and Kiwi. The company is planning a launch of a vegetable-flavored mousse by the end of this year.
Les Syphonés launched chocolate mousse and cheese mousses (in Plain, Goat, Tomato Basil
and Fresh Herb) with a new, washable actuator developed by Lindal. The mousses are filled by Coltivia.
In Spain, a churro is a fried pastry, typically eaten as a dessert and with a chocolate beverage. Masa de Churro (Churro Dough) for direct frying comes from Spanish company New Food Spray, along with aerosol pastry cream and blini and pancake 
batter.
“Consumers are more adventurous in their food purchases and innovative new platforms that deliver quality, wholesome consumer food products will win retail support,” concluded Brand. “In the near future, we envision new worlds of sauces, instant cookies and muffins…if you can dream it, we can make it happen.” SPRAY
