Written on: March 31, 2014 by SprayTM
LUXE PACK NEW YORK 2014, the trade show for creative packaging, will be the largest event in its 12 year history, with nearly 200 exhibitors. This year, the event will feature several new elements including a new venue, new look, new section and new award. The event showcases the foremost innovative packaging in the world, as well as an extensive seminar schedule and a variety of special exhibits.
“We’re so pleased that LUXE PACK NEW YORK is the benchmark event for creative packaging in America, just like LUXE PACK MONACO is on a global scale,” said Nathalie Grosdidier, Executive Director, LUXE PACK. “This year, we are taking LUXE PACK NEW YORK to the next level with our new venue, the LUXE PACK in GREEN Award and LUXE PROMO. We’re very excited about the scope of the event this year and are sure it will excite visitors and exhibitors alike.”
LUXE PACK NEW YORK presents creative packaging for the beauty / personal care, wine / spirits, gourmet food, jewelry, fashion / accessories and consumer goods industries. Exhibitors showcase bags/pouches, bottles, boxes, cases, containers (presentation packaging), caps/closures, collars, cosmetics accessories, designers, dispensers/pumps/sprayers/valves, green/sustainable packaging, jars, boxes, containers, labels, pop/display, raw materials, ribbons, samples, textiles, tubes, vials/monodoses, and more. The event also offers a comprehensive Seminar Program and its Innovation Forum, which spotlights the newest creations from exhibitors.
New Venue, New Look
Pier 92, located at 711 12th Avenue in Manhattan, is the new venue and allows the entire show to be located on one floor. It is a prime event venue in New York. An entirely new show look and booth design will also be unveiled in May.
LUXE PROMO Debuts
The new section, LUXE PROMO, is a dedicated show-within-a-show for creative promotional items for beauty and beverage brands. Offerings of customized and standard P-O-S merchandise, gifts with purchase, promotional gifts and other high-end premiums will include items such as: (beauty) make up bags, manicure sets, hair ornaments, samples, candles, soaps, massage gloves, jewelry, among others; and (beverage) glasses, ice buckets, wine bags, corkscrews and more.
First LUXE PACK in GREEN Award
The LUXE PACK IN GREEN AWARD, popular in Monaco, debuts in America this year. The award recognizes the exhibitor presenting the most innovative environmentally-friendly packaging solution. An esteemed jury of industry influencers has been selected to review the entries and select the winner based on sustainable criteria including materials, new and efficient processes and technologies and more.
The jury members are George Beylerian, Founder, Material ConneXion; Dan Denisoff, Senior VP, Operations, Pernod Ricard; Jamie Matusow, Editor, Beauty Packaging; Stephanie Martins, VP Packaging & Development Americas, L’Oreal; and Henry Renella, Sr. Vice President for Global Package Development, The Estée Lauder Companies.
The Most Innovative Exhibitors
Exhibiting for the first time this year are: Advantage Line Global; Anton Floyd; Asg; Badger Color Concentrates, Inc.; Bert-Co; Bougies La Francaise; Brunaseals; Burt Rigid Box, Inc.; Compax Packaging; Cosmetics & Perfume Filling & Packaging; Cosmopak Usa, Llc; Cosmotec Srl; Deco 3b; Emirates Printing Press; Esemplare Unico Srl; Guala Closures North America; Hana Co. Ltd – Linea Glam; Jp Packaging; Les Parfumables; Lovrette Gmbh Design & Packaging; Madeline Blondman & Co., Inc.; Napco, Inc.; Nissha Usa; Productos Dorel, S.A. De C.V.; Pro-Motion Industries; Prp Creation; Pure Trade; Rieke Packaging Systems; Royal Labs Natural Cosmetics, Inc.; Seiho Co., Ltd; Serigraphie Richford, Inc. (Sri); Starlite Holdings Ltd; Transparent Container Company; Unisto S.A. Univaco Foils, Variblend; and others.
Exhibiting in the LUXE PROMO area are: Cartesian Studio Bougies La Francaise; Crafting Beauty; Custom Direct Promotions; Dapy Usa; Leana Trading; Les Parfumables; Mg New York; Pure Trade; among others.
Exhibitors returning include: 3C Inc.; Aba Packaging Corporation; Airolux Ag; Albéa; Allstate Paper Box Co; Anisa International; Anomatic Corporation; Applic’ Etains; Aptar Beauty + Home; Awantys; Axilone Usa; Balance, Inc.; Bao Sheng; Baralan Usa / Arrowpak; Bci Graphics & Display; Beauty Packaging; Bellwyck Packaging; Bormioli Luigi; C+N Usa-Poland; Cameo Metal Products; Cartesian Studios ; Ccl Label; Chicago Paper Tube & Can Co.; Chong Woo America; Colt’s Plastics Co., Inc.; Cosmetic Specialties International; Cosmetics Business ; Cosmetics Design News; Cosmogen; Llc; Cospack America Corp.; Coverpla; Covit; Crafting Beauty; Creative Sourcing International, Ltd; Crystal Group; Ctl Packaging Usa; Cultech; Curtis Packaging; Custom Direct Promotions; Dapy Usa; Decotech, Inc.; Dekorglass Dzialdowo S.A.; Derprosa; Direct Source Packaging; Disc; Ecological Fibers, Inc.; Elastitag – Bedford Industries; Elcos America, Inc.; Epopack Co. Ltd; Fibermark North America, Inc.; Flock Tex, Inc.; Fusion Packaging; G. Pivaudran; Gci Magazine; Gerresheimer; Hcp Packaging Usa, Inc.; Hct Packaging; Heinz Glas Usa, Inc.; Hlp Klearfold; Holliston Llc; Iggesund Paperboard; Ileos; Instyle Packaging; Interconti Systems, Inc.; Intrapac; Itw Foils; James Alexander Corporation; Jansy Packaging; K Laser Technology Usa; Kaufman Container; Kemas Usa; Keystone Packaging; Klocke Of America; Knoll Printing And Packaging; Kurz / H&M; Lablabo; Lady Burd; Le Papillon-Bioplan; Leana Trading; Leo Paper Group; Les Parfumables; Lf Of America; Libo Cosmetics Co., Ltd; Lumson Group; Mbf Plastiques; Mclean Packaging; Mega Airless; Metal Dynamics, Inc.; Metapack; Metsa Board; Mg New York; Multipackaging Solutions; Mw Creative; Mwv; Neenah Paper; Neopac The Tube; New High Glass; Neyret Ribbons; Oriol & Fontanel / Santex Group; Oskar Karla; Pacificglas; Package Design; Pacobond, Inc.; Parcome; Pavisa & Nouvel Studio; The Penthouse Group; Phoenix Color; Phoenix Packaging; Piramal Glass; Pkg Group; Plasticos Faca; Pochet Of America; Pragati Pack Pvt. Ltd.; Preface Deux; Premier Ribbon; Prestone Printing/Apt; Printex Packaging; Qualipac America; Quality Resourcing Services (Qrs); Rocktenn; Rpc Bramlage Wiko-Usa; Saco; Samhwa Plastic Co., Ltd.; Saverglass; Seacliff Beauty Packaging & Laboratories; Seidel Gmbh & Co. Kg; Selective Line – Verallia; Seram; Sgb Packaging Group, Inc; Sgd North America, Inc.; Sleever International; Spc ; Spray; Stoelzle Glass Usa, Inc.; Stora Enso; Stribbons; Tae Jin; Technotraf Wood Packaging; Tesem; Texen Services; Toscara; Toly; Tpc Printing & Packaging; Tullis Russell; Unimac Packaging; Unique Specialty Products Ltd.; Upg (Uni-President Glass); Verla International; Vetronaviglio Srl; Vitro Packaging Llc; Viva Healthcare Packaging; Walsen International Inc.;Wauters Et Fils; Webpackaging.Com; Whipsmart, Inc.; World Wide Packaging; Wormser Corporation; Yonwoo International ; Zignago Vetro Spa; and more.
Seminar Program
The LUXE PACK NEW YORK Seminar Program is designed to provide visitors with dynamic insights and powerful inspiration. This year’s schedule features the latest in sustainability, creative collaboration, design, spirits packaging, skincare packaging trends, augmented reality technology, futuristic luxury trends and much more. Representatives of Brown-Forman, Elizabeth Arden, The Estée Lauder Companies, Material ConneXion, Pernod Ricard, L’Oreal, Mintel and Mirror Mirror Imagination Group are among the presenters.
Seminar Schedule
Wednesday, May 14
10:30am HOW SCENT CAN ACCELERATE A BRAND’S EQ
(EXPERIENTIAL QUOTIENT)
Sue Phillips, Founder & President of Scenterprises™ and The Scentsorium™
As more companies want to accelerate their EQ, scent is fast becoming the differentiator and consumers are helping brands to sniff their way to profits! As technology increases, scent is becoming a big part of the marketing mix and being used as a merchandising and branding element for corporations and in retail for environmental, digital and video applications. How does your brand smell?
11:30am 4 BURNING TOPICS: HOW CREATIVE COLLABORATION CAN CREATE CONSUMER RELEVANCE IN LUXURY PACKAGING
Global ideas, insights and experiences about what it takes to maintain luxury packaging ‘gold standards’ to cultivate brand relevance and marketplace excellence. What are the key process partner dynamics necessary when developing a luxury brand packaging? Learn: how to identify insights through sensorial connections and translate them into relevant, actionable consumer brand meaning; why a well-defined, visually
articulated strategy continues to elevate the brand beyond the competitive set; what’s new in printing of luxury packaging to enhance brand perceptions among consumers in the marketplace. Experience why design and innovation was, is, and will continue to be the key brand differentiator.
1pm LUXE IN LIGHT OF ENVIRONMENTAL RESPONSIBILITY: HOW PRESTIGE BRANDS ARE MEETING SOCIAL AND ENVIRONMENTAL CALLS FOR “GREENER” PACKAGING COMPLIANCE. (BEAUTY PACKAGING SUSTAINABILITY PANEL WITH JURY)
2:30pm PACKAGING THE PROMISE DESIGNING THE PAYOFF INTO THE PACKAGING
With online sales so important in cosmetics, marketers are more reliant on impactful packaging than ever. “Packaging the Promise” is essential to excite and invite clients into the brand. The promise of performance, efficacy, fantasy or aspiration must be implicit with the initial reaction to the packaging. Today, online consumers must depend on their visceral reaction and subliminal feelings to purchase online. Our panel of experts will address marketing, POP and design.
4pm LUXURY SKINCARE PACKAGING: STANDING OUT IN A CROWD
Mintel’s Global New Products Database recorded over 12,000 new skincare launches in 2013. Over 51% were in the Prestige, Luxe or Super Luxe positioning. Look at new launches and packaging trends from around the world including customization and the rise of sensory experiences to highlight how brands can stand out in this difficult space.
Thursday, May 15
10:00am NEW INNOVATIONS FROM EXHIBITORS: ENHANCING THE CONSUMER EXPERIENCE AND PRODUCT IMPACT
Exhibitor innovations help create an emotional impact with consumers through unique development and sensory cues, bringing the consumer-product-brand relationships to new heights. We will also showcase how collaborative efforts between packaging suppliers and brands can move from big-picture ideas to the small details that lead to evermore engaging creations.
11:30AM ARTFUL DRAW: ILLUSTRATIONS’ ROLE IN HELPING LIQUOR BRANDS CONNECT WITH CONSUMERS ON SHELF
Designers and marketers are returning to pen and pencil to create liquor packaging that speaks to consumers’ quests for beauty in the things they drink, see and handle. An expert panel will look at how liquor brands are using illustration to attract attention on shelf, especially from newer drinkers, and deliver a more upscale, luxury experience to those consumers.
1pm LUXURY NUANCES / CUSTOMER CONNECTIVITY AND COMMENTARY
Created and moderated by Pamela D’Alessandro, Bellwyck Packaging Solutions
What are the nuances in luxury packaging that speak to our customers and spark desire? How do these nuances lure us into deeper, personal brand experiences? How does this customer connectivity impact a brand culture? Diverse aspects and insights of luxury packaging and brand experience will be explored by this unique panel in an engaging commentary.
2:15pm THE POWER OF INTERACTION: WELCOME TO THE “NEW REALITY” AR (AUGMENTED REALITY) TECHNOLOGY
Moderated and created by Jeannie J. Joshi, Designer, Visual Strategist, Joshi Design LLC
As technology advances, so does consumers’ expectations. Brands and retailers are starting to use AR technology, a hot topic among media and early adopters. Designers need to know there is a deeper resonance with how to use technology, while also thinking about overarching narrative that is both awe-inspiring and relevant to the brand ethos. Hear stories of successful strategies, insights and tactics, missed opportunities and how AR can enhance the next generation of marketing and advertising.
3:30pm FUTURISTIC LUXURY TRENDS: TASTEFUL LUXE TOUCHES IN LIFESTYLE BRANDING & RETAIL-TAINMENT
A powerful glimpse into a futuristic world where beauty, food, creative cocktails, home décor, sports, travel … all collide. A new fusion of luxury and retail trends you can see, taste, live, love, buy, desire and enjoy in this insightful futuristic trend presentation by this leading trend forecaster and brand innovator.
