Written on: January 10, 2023 by SprayTM
Informa Markets, BolognaFiere USA, and the Professional Beauty Association (PBA), together with the Greater Miami Convention & Visitors Bureau
(GMCVB), announced Cosmoprof North America’s coming to the City of Miami Beach and the Miami Beach Convention Center, January 23rd – January 25th, 2024.
“We are thrilled to welcome Cosmoprof North America and our partners Informa Markets, BolognaFiere, and the Professional Beauty Association to the City of Miami Beach for an incredible beauty industry event in 2024,” said City of Miami Beach Mayor Dan Gelber.
“Alongside the Miami Beach Convention Center and the Greater Miami Convention and Visitors Bureau, I am proud to position Miami Beach as a destination for business and commerce, and look forward to strengthening our city as a hub for beauty professionals for years to come.”
In 2022, Informa Markets, BolognaFiere, and the Professional Beauty Association (PBA) collaborated on plans to join forces to produce a lineup of events in the U.S. beauty market. With Informa Markets’ recent acquisition of Premiere Beauty’s Premiere Orlando and its sister shows, the trade show organizers are expected to showcase Cosmoprof North America’s customer experience reputation with Premiere Beauty’s educational approach as the beauty show comes to Miami, the “U.S. Gateway to Latin America.”
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof. By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market,” said Antonio Bruzzone, General Manager of BolognaFiere.
Cosmoprof North America’s decision to expand the B2B trade show to Greater Miami and Miami Beach represents a pivotal moment in bridging the gap between the U.S. and Latin America beauty industries. At the event, Cosmoprof North America’s resident curator for multicultural‐owned brands and beauty insider, Maria Torres, reitirated that Cosmoprof’s decision to launch in Miami Beach is a smart move as vast business opportunities lie in this region.
“We cannot wait to bring a remarkable, immersive experience to beauty industry professionals in Miami Beach in 2024,” said Ed McNeill, Senior Vice President of Premiere Show Group for Informa Markets.
“It is an honor to be able to expand Cosmoprof to a new home with close ties to the booming Latin American beauty market. Not only will this strengthen Cosmoprof’s portfolio but will also create synergies between key leaders that will be impactful for years to come.”
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition, Cosmoprof North America – Miami, will provide a renewed focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non‐Hispanic buyers by more than 13% in the past few years, and demonstrates interest in the procurement of personal care products that are natural and environmentally friendly. Cosmoprof North America will
leverage new and existing relationships with beauty professionals from all countries and cultures and encourage show attendees to explore Greater Miami and Miami Beach’s unbeatable destinations.
Cosmoprof North America draws beauty industry professionals from all over the world and showcases never‐before‐seen brand unveilings and product launches for hair care, nail care, and skin care. In 2022, more than 1,100 exhibitors representing all sectors of the cosmetics industry participated in Cosmoprof North America’s Las Vegas edition – solidifying the region as a strategic market for business development of beauty brands and catalyst for new trends and consumer habits. Throughout the three‐
day event, 32,000 retailers, e‐commerce, distributors, importers, beauty brands, suppliers, and journalists connected with exhibiting companies to discover new product launches and develop new business opportunities.
To learn more about Cosmoprof North America, visit: www.cosmoprofnorthamerica.com
