Written on: June 1, 2023 by SprayTM
The 55th edition of Cosmoprof Worldwide Bologna will take place from Thursday, March 21, through Sunday, March 24, 2024. Additionally, all salons will open simultaneously from Thursday, March 21. Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, which hosts companies and retail operators for the Perfumery and Cosmetics sector, will run for three days until Saturday, March 23, while Cosmo Hair, Nail & Beauty Salon, dedicated to the professional channel, will run for four days and close on Sunday, March 24. The special initiatives and projects of Cosmoprof Worldwide Bologna 2024 will be adapted to the new opening dates, with a calendar of events dedicated to exhibitors and visitors until Sunday evening.
“Updating the format of the show, we want to meet the new market needs, following the business modes and activity flows of stakeholders,” said Gianpiero Calzolari, President of BolognaFiere.
“Cosmoprof Worldwide Bologna is the global reference event for the entire cosmetics industry, and it is therefore in our interest to monitor the transformations taking place both in Italy and internationally, to continue to support companies and operators from all over the world who have been following Cosmoprof for 55 years as a strategic appointment for their business,” Calzolari continued.
Added Enrico Zannini, General Manager of BolognaFiere Cosmoprof, “The revision of the dates of the next edition is the natural consequence of the constant dialogue with our exhibitors and operators, and is a choice aimed at further favoring B2B meetings at the exhibition.
Zannini continued, “The market shows that it is not only international stakeholders who have changed their approach to visiting tradeshows by optimizing attendance on weekdays, but also Italian operators and professionals are asking to anticipate business meetings with suppliers and partners on Thursday and Friday.”
The concurrent opening of all salons responds to the need to adapt to new market logic and meet the demands of operators, Zannini pointed out. The availability of the salons as early as Thursday will facilitate beauty center and hair salon owners interested in new products from retail and private labels. “Our goal is to optimize the presence of professionals on all days of the event, with more representative flows of all types of users,” he said.
Benedetto Lavino, President of Cosmetica Italia, shared that “Cosmoprof once again proves to be an outstanding exhibition format that can interpret the industry’s developments and look to its future.”
Lavino continued, “As a historical partner of the event and the voice of the Italian cosmetics industry, we endorse the new scheduling that will accompany us from next year for the Bologna event; a choice in line with the needs of many entrepreneurs, as we were able to detect by interviewing several companies in the professional channels that consider this a strategic novelty with positive spin-offs for their business.”
