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Zevo & Rebel Wilson team up to combat “bugxiety” this holiday season

Written on: November 24, 2023 by SprayTM

Procter & Gamble’s Zevo Insect Killer brand recently conducted a survey that found that the last thing that people want to find in the storage containers housing their holiday decorations are creepy-crawly bugs. Aimed to learn more about consumers’ fear of bugs, aka Bugxiety, ahead of holiday hosting, the survey found that:

  • 72% of U.S. consumers are concerned about finding bugs hiding among their holiday decorations1
  • People are especially concerned about finding bugs in wreaths (63%), holiday lights (60%), trees (52%), garlands (51%), and ornaments (40%)1
  • Surprisingly, residents in the Northeast (85%) experience more bugs in their home during the holidays than other regions due to the harsh change in weather and certain bugs finding warmth inside1

WILSON

Homes decked in festive foliage, with holiday fruit bowls, and cookie crumbs sprinkled around the floor can create an inviting space for those creepy crawlers to wander in. While some people (39%) would call an exterminator upon first sight, almost a third (32%) would look to kill bugs immediately. 

  • 1 OnePoll on Behalf of Citizen Relations and Zevo, November 2023