Written on: May 20, 2024 by SprayTM
Haircare brand ROZ, known for its nature-inspired range of luxury hair care products, has launched a new Root Lift Spray utilizing Salvalco‘s Eco-Valve technology. The launch marks Salvalco’s first venture into haircare, helping to demonstrate the compatibility of the valve across different product categories.
ROZ specializes in a range of vegan, organic, sustainably sourced and cruelty free products. The Root Lift Spray is its first aerosol product with the use of inert gas propelled Eco-Valve, supporting the brand’s sustainable ethos and compatibility with their natural formulations.
Officially launched in the U.S., the use of inert gas valve technology such as Eco-Valve is also helping brands comply with changing legislation in the industry, said the company.
Peter Shaw, Managing Director, Salvalco said, “We are delighted to collaborate with luxury haircare brand ROZ on the launch of its first aerosol product.
“Eco-Valve is adaptable, demonstrating market leading performance with resins, powders, oils and other difficult haircare formulations—hairspray, hair shine, root lift, dry shampoo and more.
“A valve that is compatible with more natural formulations, Eco-Valve is supporting brands comply with changing global regulations around VOC emissions,” Shaw concluded his statement.
