Reckitt to sell off Air Wick, most home care brands; keeps Lysol

Written on: July 24, 2024 by SprayTM

The Reckitt Benckiser Group plans to sell off a  most of its of household-name brands, including air freshener Air Wick , as part of an effort to refocus the company.

The London, UK-based firm said it will sell its portfolio of home care brands that are “no longer core” to the business, and which brought in £1.9 billion ($2.456 billion) in combined revenue in 2023, by the end of next year.

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