Written on: September 4, 2024 by SprayTM
Alyne Freitas Silva has been promoted to Executive President of the Associação Brasileira de Aerossóis (Brazilian Aerosol Association, or ABAS). She was named President in 2021. With a career that includes 15 years of experience in R&D, production control, and quality in the Oil and Gas, Cosmetics, and Aerosols sectors, Silva holds an MBA in Business Management, as well as master’s and bachelor’s degrees in Chemical Engineering. She also has three years of experience in business and institutional relations in the third sector.
Three months ago, Silva took on the challenge of dedicating herself fully to the Presidency of ABAS. She views this position as a great opportunity for learning and a chance to contribute to a more inclusive and diverse corporate environment.
According to ABAS, Silva believes that gender diversity is not just a matter of social justice but also brings real benefits to companies by offering new perspectives and approaches in decision-making. Her leadership aims to inspire other women to take on leadership roles.
As an enthusiast of the sector, Silva sees the aerosol system as practical, safe and sustainable. Under her leadership, ABAS focuses on three main pillars: sustainability, promoting recycling in Brazil; networking and technical training, to connect and empower professionals; and institutional relations with national and international associations and government bodies.
Currently, Brazil is the 4th largest consumer of aerosols worldwide, with 1.32 billion units in 2022. Although the country has reduced its dependence on imports from Argentina from 55% to 7.5% over the past 11 years, the aerosol market continues to grow, especially in personal care products, which represent 66% of total consumption.
Under Silva’s leadership, ABAS continues to shape the future of the sector with innovation and social-environmental responsibility, promoting growth that balances economic development and sustainability.
