Written on: October 5, 2024 by SprayTM
Unilever‘s Degree Deodorant brand has collaborated with basketball superstar Giannis Antetokounmpo to launch a limited-edition Degree Greek Freak Antiperspirant Deodorant.
Known for his exceptional versatility and ballhandling skills, Antetokounmpo is commonly referred to as the Greek Freak, and is empowering his fans to channel their inner Greek Freak with the confidence that this antiperspirant works as hard as they do. The deodorant provides 72-hour nonstop sweat and odor protection and is formulated with body heat activated capsules that work in sync with your body to release fragrance and freshness every time you move, so you can stay dry all day long—no reapplication needed, according to the company.
Off the court, Giannis prides himself on being a fun-loving father and family man and has always had an affinity for sneaker culture, from growing up sharing shoes with his brother to now having 4,000 sneakers of his own. Just as the colors chosen in his shoes carry significance, the colors in the bright, dynamic artwork on Degree Greek Freak were selected to match his confident lifestyle and playful personality.
“Between playing with the national team and balancing all the excitement in my personal life at home, I need an antiperspirant with sweat and odor protection that holds up all day long,” said Antetokounmpo, the seven-time All-Star and World Champion.
“That’s why I was so excited to take my partnership with Degree to the next level and work with them on the package design for this deodorant. It lasts through warmups, the game, post-game press conferences, and then chasing my kids around when I get home,” he added.
“Degree lets me give all I’ve got, on and off the court.”
Added Caroline Schweiger, Chief Growth Officer of US Deodorants at Unilever, “Our partnership with Giannis Antetokounmpo to launch limited-edition Greek Freak Antiperspirant Deodorant will embody a brand where strength, performance and confidence collide.”
