Written on: November 2, 2024 by SprayTM
Procter & Gamble’s Gillette brand of men’s grooming products unveiled its newest campaign, The Best Your Game Can Get , featuring Toronto Raptors star Gradey Dick and NBA legend Tracy McGrady. The new campaign flips the traditional mentor-mentee relationship, with Dick imparting knowledge about the latest grooming technology from GilletteLabs to one of his shooting mentors, McGrady.
“I grew up watching Tracy McGrady and learned a lot from his successes. His inspiration helped me get to where I am today. Now, its my time to show my appreciation,” said Dick.
“That’s why I’m excited to be continuing my partnership with Gillette and to be part of The Best Your Game Can Get. I want to help guys of every age be their best, by sharing how I get my game face on, which starts with a shave with GilletteLabs.”
McGrady said, “Being part of this campaign with Gradey is a full-circle moment. I’m proud to pass the torch to a new generation, and with the GilletteLabs razor, I’m reminded that you’re never too old to try something new and better.”
The new campaign reimagines how Gillette shares its 100+ years sports marketing legacy with Canadians by championing game changers, like Dick. From his on-court performance to his off-court engagements, Dick is redefining the image of professional athletes in Canada. Gillette is proud to use its platforms to show the world how these game changers redefine what it means to be ‘the best’ in their own era and as part of their game day grooming ritual.
“The Best Your Game Can Get puts a twist on tradition by letting the younger generation take the lead with GilletteLabs, and showing the world that the best a man can get keeps getting better,” said Jennifer Seiler, Senior VP, Grooming Canada at P&G.
The Best Your Game Can Get is debuting in celebration of Gillette’s new designation as the official shave and beard care partner of the NBA in Canada and its continued partnership with the Toronto Raptors.
