Written on: November 27, 2024 by SprayTM
Home fragrance brand NEST New York has partnered with Balsam Hill LLC to scent the artificial Christmas tree company’s float at the Macy’s Thanksgiving Day Parade on November 28.
Renowned for its classic Christmas décor complete with a spinning carousel centerpiece and more than 300 feet of garland, the Balsam Hill float’s festive spirit will be further elevated by the addition of NEST’s iconic Holiday fragrance. Spectators will experience notes of pomegranate, pine, and clove as the float travels along the parade route from Central Park West to Macy’s Herald Square. The collaboration marks the first-ever scented float in the parade’s history, according to NEST.
Further spreading the scent of the holidays this season, NEST has partnered with The Grove in Los Angeles and The Fifth Avenue Association in New York City to create a magical mood for shoppers.
In L.A., NEST is scenting the Grove’s 100-foot white fir Christmas tree and surrounding area in The Park with Holiday. The seasonal fragrance will remain in the air through December 27. According to the company, this is the first time a fragrance brand has scented The Grove’s iconic Christmas tree. NEST also teamed up with Nordstrom for a pop-up shop at the retailer’s store at The Grove.
For the second year in a row, NEST is again scenting the famous stretch of Fifth Avenue between 47th and 59th Streets in New York City with Holiday. On the 7th floor of Bergdorf Goodman, shoppers can explore NEST’s collection.
