Written on: January 19, 2025 by SprayTM
Ball Corp., a global provider of sustainable aluminum packaging for beverage, personal care and household products, has announced a minority investment in Meadow, a Sweden-based packaging technology company. The partnership will support the production of fully recyclable aluminum cans as pre-filled cartridges for personal and home care products. Ball will supply cans and ends, which will be placed in reusable dispensers and brought to market as Meadow scales up operations.
“Ball is committed to developing low-carbon circular aluminum packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care,” said Jay Billings, President of Ball Growth Ventures at Ball Corporation.
“We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals,” he added.
Meadow’s packaging solutions leverage fully recyclable aluminum cans, so far dedicated primarily to beverages, in other product categories, supporting circularity. Ball can provide the Meadow solution with a global network of facilities and multi-market reach.
“With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology,” said Victor Ljungberg, CEO of Meadow.
“Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories.”
The MEADOW KAPSUL technology is available at scale to the market with an expected debut in stores in 2025. The solution is simple: a can that serves as a cartridge, pre-filled with products such as soap or shampoo, is placed in a reusable dispenser. By using pre-fill solutions, we reduce materials and energy usage, while optimizing logistics and transportation.
This innovative packaging technology allows brands to transition to circular packaging without compromise, the companies said in a joint statement. It also delivers convenience and intuitiveness for consumers, driving interest and enhancing repurchase intentions.
