Written on: February 8, 2018 by SprayTM
Business-to-business beauty event Cosmoprof North America (CPNA) announced a special collaboration with LA Fashion Week (LAFW), the official fashion week of Los Angeles. CPNA, always seeks out innovative and complimentary collaborations, and has once again created a solid intiative never before done by a beauty exhibition. Recognized as the breeding ground of cool indie beauty and fashion labels, Los Angeles offers the right elements for such a parntership whereby niche sought after beauty and fashion labels are on display together for this unique cultural event showcasing fall 2018 trends.
“It is no secret that fashion and beauty are inherently linked,” says Daniela Ciocan, Marketing Director at CPNA. “We are thrilled to partner with LAFW to further combine these two worlds and give guests an exculsive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.”
VIPs attending LAFW shows and installations will be treated to a taste of CPNA indie beauty brands through the show’s coveted curated limited-edition BOUTIQUE beauty boxes; featuring new to market beauty products. This exclusive opportunity gives LAFW VIPs a rare peek inside the global beauty exhibition, not open to the public, where up-and-coming brands are discovered. The limited edition beauty box, created by HCT Packaging, a leading packaging supplier for the cosmetics industry, includes over $200 in sought after products from several leading brands including: Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man and Royal Apothic. Participating exhibitors in this program benefit from a collaboration that takes their products from the show floor and into the hands of tastemakers, celebrities, influencers and media.
“LAFW and CPNA are both dedicated to raising the profile of new and emerging brands through the global lookinglass in a multi-sensory, showcase of what’s new and innovative,” says Arthur Chipman, Executive Producer, LAFW. “With so many celebrities, influencers and tastemakers at both our events, this collaboration brings tremendous value to everyone involved. We are thrilled to help indies get visibility and look forward to expanding the collaboration with CPNA in the future.”
For registration and show updates, please visit www.cosmoprofnorthamerica.com.
Additionally, CPNA will introduce BEAUTY VANITIES—a special new area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming annual event, scheduled to take place July 29-31, 2018 at Mandalay Bay Convention Center in Las Vegas.
BEAUTY VANITIES puts the spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience and low entry cost. The program offers a comprehensive package including a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure. This new limited space was created as a response to market demand for indie beauty brands to have access to a solid, proven business launchpad at an affordable price. The result is the potential to dramatically increase ROI and connect with key industry buyers in attendance at the sought-after event.
“BEAUTY VANITIES was specifically created as an entry-point to give smaller companies that are new to market a little extra TLC at our expansive international exhibition,” says Daniela Ciocan, Marketing Director CPNA. “This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry wide exposure our show is famous for.”
BEAUTY VANITIES rounds out the portfolio of special areas, which are highly curated and help distinguish CPNA as the premier event. As such, the BEAUTY VANITIES area will be highly stylized to stand out from the rest of the show floor and the other coveted ‘special areas’. To maintain a unique point of view and ensure it showcases genuine trends and novelty, only first-time CPNA exhibitors qualify to exhibit in the new area. All participating brands are reviewed based on several criteria including innovation in packaging, formulation, delivery and presentation, newness to market and size of collection which ideally should not exceed 10 SKUs.
Participation in the BEAUTY VANITIES special area also gives exhibitors access to many of CPNA’s coveted value added programs like BOUTIQUE, the on-site sampling bar, CPNA’s international buyers program and TV Shopping Auditions, and innovative social media programs such as BEAUT-E ZONE, CPNA BEAUTY REVIEWS and SEE IT @ CPNA and many more.
“What’s made our special areas so sought after by key buyers and exhibitors alike, is the fact that they feature a carefully curated display of the latest innovations in their category,” says Ciocan. “BEAUTY VANITIES is no different and we are committed to making it equally successful.”
To see if your brand qualifies for BEAUTY VANITIES contact cpna@cosmoprofnorthamerica.com.
For general information, visit: www.cosmoprofnorthamerica.com
