Written on: January 11, 2023 by SprayTM
Starco Brands has entered into a definitive agreement to acquire Skylar, maker of fragrances that are hypoallergenic and touted as safe for sensitive skin.
“We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand,” said Ross Sklar, Starco Brands’ founder and CEO.
“We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance,” added Sklar.
Under terms of the deal, Skylar will operate as a separate business unit within Starco Brands, continuing to be led by Cat Chen.
Starco Brands acquired Art of Sport, the athlete-inspired personal care brand co-founded by Kobe Bryant, in September 2022. The company has embarked on an aggressive growth plan, with 2023 seeing Art of Sport launch a number of products and expand into new consumer categories.
In December 2021, Starco Brands launched Whipshots, vodka-infused whipped cream that combines delectable flavors, cutting-edge creative direction, and a world-class celebrity and influencer partnership with global artist Cardi B.
Proskauer Rose LLP represented Starco Brands in the transaction. Russ August & Kabat represented Skyler in the transaction. Lincoln International acted as financial advisor to Skylar.
