Written on: December 26, 2023 by SprayTM
Unilever has signed an agreement to acquire the premium biotech haircare brand K18.
K18’s range of six products help to identify and address the causes of hair damage. Its first novel molecule–K18Peptide–mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.
Vasiliki Petrou, Unilever Prestige CEO, said, “We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18.”
“This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands.”
K18 is distributed through professional salons, retail, and eCommerce primarily in North America, the UK and Australia. Terms of the deal were not disclosed; the transaction is expected to close in Q1 2024.
