Written on: August 1, 2012 by Ava Caridad
Afa Dispensing Group is celebrating 40 years of packaging innovation. Afa has marked this anniversary of its trigger sprayers business with the opening of a brand new Innovation Center in Helmond, The Netherlands. The Center is adjacent to, and integrated with, Afa’s local production site, enabling the visitor to experience the entire process of product development—from research to concept, product design to prototype and final product to mass production.
In celebration of the London 2012 Olympic Games, Old Spice teamed up with Timothy Wang, who will look to secure the USA’s first-ever medal in Table Tennis at this year’s Games. Old Spice’s partnership with Wang celebrates the brand’s new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of aerosol body spray, anti-perspirant, deodorant and body wash products designed to give men motivation and self confidence. To kick off its partnership with Wang, Old Spice hosted a table tennis event in Los Angeles, CA in July, where Wang greeted fans and provided table tennis pointers prior to departing for the London 2012 Olympic Games.
The Independent Cosmetic Manufacturers and Distributors (ICMAD) recently held its 7th annual Cosmetic Innovators of The Year (CITY) Awards at the Manhattan Penthouse in New York City. With a record-breaking increase of 180% applicants, the CITY Awards once again recognized entrepreneurs for their achievements. Janet Gurwitch, Founder and former CEO of Laura Mercier Cosmetics; Pam Busiek, CEO and President of ICMAD; and Ian Ginsberg, Chairman of the Board of ICMAD, presented the awards to the 14 winners, who were selected by a panel of industry experts, who cast their votes based on innovative products, packaging, and advertising/marketing concepts. In addition to earning the CITY Award this year, the winning companies will take part in the first-ever CITY 2012 Beauty Trunk Show. This all-new initiative will give the winners another platform to display their award-winning products at national retailers.
