Written on: November 24, 2024 by SprayTM
Paris Packaging Week announced that its 2025 edition will host the Pentawards Festival. Building on the success of the 2024 edition held at the Science Museum in London, UK, this partnership will position design at the center of debates and innovations. The event will bring together speakers from major International brands such as Carrefour, Microsoft, Nestlé, Coca-Cola and Unilever, who will share their vision, expertise and key trends in the sector.
A meeting point for marketing leaders, brands, designers, manufacturers and suppliers, this collaboration will offer an opportunity to discover the latest advances in packaging and design. It will also provide an opportunity to exchange with International thought leaders while exploring the future of innovation and trends in the packaging sector.
Design with Impact
The Pentawards Festival 2025 will put design at the heart of the discussions with its central theme, “Design with Impact.” The event will analyze how design choices influence consumer behavior and strengthen brand identity, highlighting the role of packaging as a powerful communication tool.
Participants will discover new perspectives on future topics such as sustainability, artificial intelligence, inclusivity and committed design, to imagine a more responsible and human future.
Adam Ryan, Head of Pentawards, said the partnership is a major milestone for both events.
“It will bring together the most creative minds in the industry to celebrate the innovation and design of tomorrow,” Ryan said.
“Paris Packaging Week will be the perfect launch for our new competition, and this in the heart of one of the world’s greatest design capitals: Paris.”
Confirmed speakers include Ximena O’Reilly, Global Head of Design at Nestlé; Mayra Messora, Head of Design South America at Nestlé; Macarena Castillo Olmos, Senior Brand Design Manager EU at Colgate-Palmolive; and Marc Powell, Global Accessibility Centre of Excellence Lead at Unilever & Paralympian.
Design agencies in the spotlight
The festival will also feature a Design Hub, showcasing innovative packaging creations by eight renowned agencies and brands, including:
The Pentawards will also feature a selection of the winning packaging from the previous year’s competition, judged by more than 50 experts from prestigious brands such as Estée Lauder, Microsoft, Pentagram and PUMA. With more than 100 award-winning designs, this will be the largest exhibition ever held at a trade show, showcasing the most innovative and visually impactful packaging on a global scale.
Josh Brooks, Co-Director of Paris Packaging Week, shared, “Hosting the Pentawards Festival at Paris Packaging Week is a real added value for our visitors.
“This partnership brings new creative energy and unique know-how in packaging design, providing a rare opportunity to meet industry leaders and discover the latest innovations.”
Paris Packaging Week will be held Jan. 28-29 at Paris Expo, Porte de Versailles, with four major trade shows: ADF for aerosol solutions; PCD for the cosmetics and perfume sectors; PLD for premium and luxury beverages; and Premiere packaging for luxury goods (including fashion, watches, jewelery and delicatessen0.
Admission for visitors is free by registering on parispackagingweek.com.
