Written on: August 26, 2013 by SprayTM
The 26th edition of luxury packaging event Luxe Pack Monaco will take place Oct. 23–25 at the Grimaldi Forum in Monaco. There will be a record number of nearly 400 exhibitors, 8% of whom are exhibiting for the first time. The conference program includes “Behind the Walls of Creation: Two Decades Dedicated to the World of Perfume” with Luxe Pack Monaco guest of honor Francis Kurkdijan, “How Can Luxury Products Develop for Tomorrow?,” “Eco Design, Refills, Bulk Recycling,” “Brand and Luxury Packaging,” “Cosmetic Regulations,” “Chinese Luxury Market Trends & Consumer Expectation,” “The Innovations Factory,” “Luxury Consumption Patterns Across the World: The Impact of Religion,” and “Packaging Between Sense & Sensibility: Create Meaning Using Semiotics.”
On the topic of semiotics, Luxe Pack Monaco will offer free individual semiotic consultants from business school professor Flore Maman Larrufie, Director of SémioConsult. The sessions can help brands assess the emotional potential of their packaging, as well as decode hidden meanings in packaging.
The Luxe Pack in Green Award Ceremony will recognize the “best innovative product” from the Luxe Pack in Green zone, a dedicated area that highlights exhibitors integrating sustainable development criteria into their packaging that offer proven value for luxury brands.
The Luxe Pack Trends Observer roundtable will include insights from an expert panel on packaging design trends as illustrated by examples of new products.
New this year is Luxe Pack Essentials, where design and trend specialists will share discoveries and reflections, including promising new products, technical innovations and know-how. Luxe Pack Monaco is also renewing the Luxe Pack Innovations Forum, which will unveil exhibitors’ latest innovative solutions. Visit luxepack.com.
